Yahoo Personals Singles (#'s)
By the Numbers
As part of the much larger Yahoo empire, the personals side has not been required to disclose details such as member numbers on public financial statements.
We can look back to earlier 3rd-party visitor numbers showing Yahoo Personals to be #2 behind category-leading Match.com.
Term |
Price |
Category Rank |
#2 |
Unique Visitors |
773,000 |
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Source = Nielsen//NetRatings, February 2003
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Yahoo has since launched an integrated multi-media marketing campaign (television, radio, outdoor, online) that could narrow the gap with Match.com.
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