Yahoo Personals Dating Service

Do you Yahoo... Personals?

The popular portal is making a strong bid to become the leading people place in cyberspace, and they are doing it with a Yahoo-like blend of millions of members and genuinely useful technology.

So, if big numbers are your friend, then Yahoo is your friend, too. It makes sense that one site with millions of members is more efficient (and cheaper) than hundreds of sites with thousands of members, right? You can thank Yahoo for bringing people together with their advertising blitz and heavy in-house promotion.

But even a database of millions of members can be useless, even frustrating, without powerful search tools to make sense of it all. Luckily, Yahoo knows a few things about personalization (my.yahoo.com) and search technology, leading to see-it-to-believe-it tools such as Mutual Matching and Likely Likeables.

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